REBRAND
Foundation for the Future
As part of our central rebrand, you may have noticed in recent months a change to some of our product ranges, we wanted to break down these changes to give you a clear understanding of what has changed. The tables below show the ‘old’ ranges against the new branded equivalents.
What is most important to the end users of our products is that, whilst the labels have changed, the products inside remain the same superior performing products you expect from Cleenol.
Global Changes
Product Names
Based on feedback, a key issue we found was the old product naming convention and that it didn’t truly reflect what the product did. We took a no-nonsense approach to product names, where a product is fragranced, we tell you what the fragrance is. Where a product is primarily used for a specific purpose, we tell you. No more cryptic names or phrases, we've made finding the right product even easier.
Bactericidal vs Antibacterial
Previously we used the phrase 'Bactericidal' to describe products which are proven to kill bacteria and viruses etc. However it is more accurate to say that these products are 'Antibacterial' The term 'Bactericidal' means to only kill bacteria, 'Antibacterial' means to kill AND suppress bacterial growth. Many of the types of biocides we use in our products have a residual effect on surfaces that suppress bacterial growth and therefore our change from Bactericidal to Antibacterial makes more sense to the end user.
Lift
The Lift range has stood as the backbone to the Cleenol family of products, a range that has stood the test of time in an ever-changing world. The heart of the Lift range has always been ease of use, each product within the range is ready-to-use in a variety of convenient bottle configurations, delivering impeccable cleaning results with every single use.
We’ve given the entire Lift range a fresh coat of paint as we celebrate the rich history of the range by bringing back the symbolic arrow which has been present in Cleenol’s Lift branding since the 1980s.
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New Labels
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New Naming Convention
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Zero Formula Changes
Osmos
Machine dishwashing has always been an important foundation of the Cleenol product range. We wanted to celebrate this by branching off the products that fall under this category into its own distinctive brand, Osmos.
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New Dedicated Brand Name.
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New Labels
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New Naming Convention
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Zero Formula Changes
Crystalbrite
The Crystalbrite range has always offered exceptional results in a variety of industries and performs incredibly under some of the most demanding conditions. The Crystalbrite range hadn’t been updated in a long time and, as part of our corporate rebrand, decided it was time to refresh this incredible range.
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New Labels
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New Naming Convention
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Zero Formula Changes
Evolution
The Evolution family has always had a distinctive visual style, the brand has evolved over time and the latest refresh encapsulates our vision of a more sustainable future through the use of concentrates.
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New Labels
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New Naming Convention
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Zero Formula Changes
Evolution X2
As part of the refresh of the Evolution range, Evolution X2 has also been updated to reflect the new branding.
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New Labels
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New Naming Convention
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Zero Formula Changes
Easidose
Formerly called Evolution 1000, we felt the name didn’t truly reflect the unique and easy to use dispensing method. Easidose is a part of the Evolution Super Concentrate family and uses the same dirt-busting formulations, but in its own unique bottle with innovative dosing system.
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New Dedicated Brand Name.
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New Labels
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New Naming Convention
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Zero Formula Changes
Mixxit
Mixxit has undergone a bold refresh, utilising the striking colours of our core branding to better define each product from the others.
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New Labels
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New Naming Convention
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Zero Formula Changes
edencleen
We launched edencleen in 2022, it is our answer to sustainable and environmentally conscious cleaning and hygiene products. We developed the range in two parts:
Part One: Cleenzyme
As part of the edencleen range, we looked at our existing product families to see what existing products fit into this new vision for sustainability. The Cleenzyme range of enzyme-based products was a natural foundation for the new edencleen range.
Part Two: New Additions
We specially developed new products to compliment our enzyme-based products to fill in the requirements for a complete hygiene solution, covering everything from laundry, to housekeeping, and catering environments.
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New Dedicated Brand Name.
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New Labels
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New Naming Convention
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Former Cleenzyme Formulations Remain Unchanged
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Additonal New Products Developed
