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  • Simple switches to help save your business money!

    With rising costs affecting all businesses, thinking smart is more critical than ever. Energy bills often climb during the colder months, but there are simple and effective ways to keep expenses down. By making smarter decisions, you can achieve savings that last throughout the year. Switch to Cold Wash Cycles Did you know you can save up to 40% on electricity annually by switching to cold wash cycles? Washing at 30°C uses significantly less energy compared to hot washes. This small change is easy to implement and can make a significant difference to your utility bills without compromising cleaning quality. Take a look for yourself & make the switch: https://clnl.link/CBPBLD Opt for 2-in-1 Products Are you doing extra pre-washes to tackle stubborn stains because your detergent isn’t cutting it? Switching to a 2-in-1 detergent and stain remover can cut your washing costs by 50% per load. Using a product that works effectively at lower temperatures amplifies the savings by reducing both energy usage and product wastage. This 2-in-1, combines effective stain removal with your daily washing even on low temps: https://clnl.link/CBBLD Maintain Urinals Without Wasting Water Water usage can significantly impact operating costs. Switching to waterless urinal cleaners and deodorisers can save up to 100,000 litres of water annually. This not only lowers your water bills but also reduces your environmental footprint, making it a win-win solution for your business. We'd recommend checking out this product to find out more: https://clnl.link/EDUD Use Effective Cleaning Products Using the right products can save you more than you might think. For example, many carpet stains require expensive extraction machines to remove. However, by treating stains promptly with highly effective carpet and upholstery stain removers, you can avoid the need for heavy-duty equipment altogether. Selecting products designed for efficiency ensures better results with less effort and expense. Explore carpet cleaners that you can trust: https://clnl.link/BNSO By making these small but impactful changes, businesses can significantly cut costs while maintaining a high standard of cleanliness and operation. Start implementing these tips today to enjoy savings that benefit your bottom line all year long. Get in touch with our sales team to find out more ways you can save on your businesses bills - sales@cleenol.co.uk or for specific product knowledge contact our expert technical team - technical@cleenol.co.uk

  • Get the most out of your toilet!

    We’ve all done it: walked into a washroom, taken one sniff, and immediately wanted to head straight back out. Why does the men’s restroom always seem ten times worse? Bad odours in washrooms aren’t just unpleasant; they leave a lasting impression on customers, staff, and visitors. A clean, fresh-smelling toilet can genuinely elevate someone’s experience of your business (yes, even the loo can impact customer satisfaction!). Understanding the Problem Here’s the thing: most of the time, the fix for that dreaded “urinal stink” isn't as easy as spraying some heavily perfumed air freshener or using up a bottle of toilet cleaner. The problem starts from the beginning. Why Don't Traditional Cleaning Products Do the Job? In homes, where toilets are used far less frequently, regular cleaning products usually do the job. However, in high-traffic environments, these products often only hide the issue rather than resolve it. Persistent urinal odours typically stem from a build-up of uric scale, bacteria, and crystallisation deep within pipework and drainage systems. Traditional urinal blocks rely on strong fragrances to cover up smells. While the area may seem fresh at first, the real problem remains—and continues to grow over time. The Solution: Enzyme-Based Products This is why you need to use more effective products, like enzymes, to tackle the real issue from within. Our edencleen Enzyme Urinal Blocks use naturally occurring 'good bacteria' to address the root cause of the problem rather than just cover up the smells. They work behind the scenes to: Break down blockages and uric scale Convert crystallisation into harmless carbon dioxide and water Keep your pipes free-flowing and healthy Reduce long-term odour build-up Best Practices for Maintenance For best results, each urinal should always have a block in place. Over time, as the enzymes get to work, the block will naturally break down. This proactive approach ensures that your washrooms remain fresh and inviting. The Importance of Cleanliness in Professional Spaces Maintaining cleanliness in professional spaces is crucial. It reflects your commitment to hygiene and customer satisfaction. A clean washroom can significantly enhance the overall experience of your visitors. Conclusion In conclusion, tackling washroom odours requires more than just a quick fix. By using enzyme-based products like our edencleen Enzyme Urinal Blocks, you can effectively eliminate the root causes of unpleasant smells. This not only improves the hygiene of your facilities but also leaves a positive impression on everyone who visits your business. By prioritising cleanliness and hygiene, you contribute to a cleaner, safer world for your customers and communities. Remember, a fresh washroom is just as important as a clean workspace.

  • How to spot a High-Quality Hand Sanitiser to fight COVID-19

    A year like no other Sales of hand sanitiser soared by 255% [ 1 ] in February 2020 in response to the coronavirus pandemic. With recommendations from the World Health Organization (WHO) to: “Regularly and thoroughly clean your hands with an alcohol-based hand rub or wash them with soap and water” [ 2 ], the global hand sanitiser market has grown exponentially from $1.53 billion in 2019 to an expected $3.04 billion in 2020 [ 3 ]. Producers responded quickly by increasing production – here at Cleenol, we managed to increase production by a massive 40% [ 4 ]. Despite these efforts, there was a point earlier this year when buying hand sanitiser was as challenging as finding toilet roll. To help the industry plug the gap in supply, Her Majesty’s Revenue and Customs (HMRC) started to fast-track applications to produce denatured alcohol, a key ingredient in hand sanitiser [ 5 ], to allow for an influx of new manufacturers.  Looking to the future Happily, over the last few weeks, we’ve seen scientific advances from across the globe that promise real hope with the introduction of new vaccines to protect against COVID-19 in the future. But we still need hand sanitiser — delivery of the vaccine will take time and the vaccines may not protect against future unknown pathogens. Clearly hand sanitiser, along with social distancing and localised lockdowns, will be in our future for a while to come.   Quality-assured hand sanitisers increase trust to your business  Cleanliness and hygiene have always been an important part of hospitality and care service delivery, but this year’s pandemic has shone a light on this and linked it to safety. Enter hand sanitisers – an ideal step to protect staff, customers and care home residents. But one thing is abundantly clear – not all hand sanitisers are created equally and with so many new producers entering the market, coupled with the need for expedited delivery, errors creep in. We have seen recent recalls of hand sanitiser for containing methanol, rather than ethanol. Methanol can be toxic if absorbed through the skin and if it is ingested it can be life-threatening. So being careful in your choice of hand sanitiser is essential. So, what do you need to look for in a high-quality hand sanitiser? There are two major considerations here: efficacy of the product and making the experience pleasant for the user.   Alcohol content The WHO [ 6 ] and America’s CDC [ 7 ] recommend hand sanitisers with at least 60% alcohol content. Cleenol’s superior Medisan hand sanitiser contains 70% ethanol and kills all enveloped viruses within 60 seconds.   Quality testing To be sure that the hand sanitiser you are buying is fit for purpose, you can check that it has been tested against European Standards (EN). The relevant standards are: EN1500 for Hygienic Handrubs, EN1276 for killing 99.999% of bacteria and EN14476 for killing 99.99% of enveloped viruses (coronaviruses are an example of enveloped viruses). Beyond the effectiveness of the hand sanitiser, the customer experience should be considered.   Viscosity Some hand sanitisers can be very runny and if you’re dispensing in a public place, can easily run off the hands onto the floor creating a slip hazard, or run down your sleeve. Either way, the experience is less satisfying for consumers and so may be avoided, increasing the risk of cross-contamination. After effects Some hand sanitisers leave your hands feeling sticky, a sensation most people dislike. Again, if consumers don’t like how it feels, they’re less likely to continue to use the hand sanitiser, increasing your risk. Consider a hand sanitiser that includes a moisturising agent, such as Medisan 70% Alcohol Hand Sanitiser which contains glycerine.   Smell If you’re serving food, this will be of particular concern, as smell directly contributes to taste. If you provide a hand sanitiser that has a strong chemical smell that lingers, it can be unpleasant and alter the dining experience. Ultimately, you want to find a highly effective hand sanitiser to protect your business, staff and patrons whilst improving the customer experience, to benefit from customer trust, ongoing loyalty and repeat business.    What about alcohol-free hand sanitisers? News reports had put in doubt the efficacy of alcohol-free hand sanitisers, however Cleenol, with decades of experience in the cleaning industry, recognises that both alcohol-based and alcohol-free hand sanitisers have their place, with advantages and disadvantages to both[8].  Cleenol originally started developing alcohol-free hand sanitiser to satisfy a rapidly growing customer base in the Middle East, where the use of alcohol-based products is not permitted for those observing the Islam faith. Cleenol’s alcohol-free hand sanitiser is certified as Halal by the Halal Monitoring Committee (HMC). Demand for alcohol-free hand sanitisers also grew in hospitals, care homes, prisons and schools with young children or students with special educational needs and disabilities. Alcohol-free hand sanitiser is more suitable for dry skin, and the risk of accidental ingestion of harmful quantities is low due to the relatively low toxicity of the active substances. Active ingredients could include Didecyldimethylammonium chloride (DDAC) or Benzalkonium chloride (BKC), which are both members of the quaternary ammonium compound (QAC) family of disinfectants. You would have to ingest a large amount of these before any ill effects were felt.  Additionally, alcohol-free sanitiser can provide long-lasting protection from bacteria and viruses. As it dries, it leaves a protective layer on your skin which acts as a shield, protecting you for up to four hours. For a detailed comparison of alcohol-free and 70% alcohol hand sanitiser, take a look at Cleenol’s whitepaper.    Cleenol hand sanitisers Our range of hand sanitisers includes: Medisan 70% Alcohol Hand Sanitising Gel A 70% alcohol-based hand sanitiser gel which complies with EN1500, EN1276 and EN14476, killing 99.999% of bacteria and 99.99% of enveloped viruses within 60 seconds. It is available in 5 litre, 500 ml and 50 ml bottles. Senses Alcohol-Free Hand Sanitiser This hand sanitiser is mainly formulated from vegetable-derived bactericides and foaming agents. It is odourless and soft on the skin so perfect for frequent use. Ideal to be used in clinics, hospitals and food production environments, it has been tested against EN14476 (killing 99.99% of enveloped viruses within two minutes), EN1276 (killing 99.999% bacteria within five minutes) and also EN1500. Available in 5 litre, 800ml, 500ml and 50ml bottles, and additionally as a foam hand sanitizer in 50ml bottles.     Sharing expertise Cleenol has been in the business of developing cleaning products for over 60 years and today we export to over 40 different countries. In 1992 we were one of the first companies in the industry to achieve the ISO9001 quality accreditation covering all business operations, and we’ve maintained this ever since. Quality, product and customer service, are at the very heart of what we do, and in this endeavour, we recruit the best in technical, scientific and industrial expertise.  With a view to supporting the fight against the COVID-19 pandemic, we have freely shared our knowledge to improve understanding; increased productivity of hand sanitiser products by 40%; and safeguarded supplies for customers in the defence, education and healthcare sectors.  If you have any questions or would like to try our hand sanitisers, please contact our Customer Service Advisor team at sales@cleenol.co.uk or by calling +44 (0) 1295 251721.

  • Why Reinvesting in Your Business Is One of the Smartest Moves You Can Make.

    In the fast-paced world of business, growth doesn’t happen by accident - it’s a result of consistent effort, smart decisions, and, most importantly, strategic investment. Whether you're a start-up or an established manufacturer, reinvesting in your company is key to long-term success. At Cleenol, we’re proud to reinvest in all areas of our business including our latest investment in two brand-new 10,000-litre blending tanks to enhance our production capabilities. Reinvestment: A growth mindset in action. Let’s face it, investments often come with a hefty price tag, careful planning, and significant time commitments. It’s easy to view them as burdens or necessary evils. But in reality, smart investments are growth enablers.. In fact, how and when a business invests in itself speaks volumes. According to Accounting Insights , “Underinvestment weakens a company’s financial health by increasing costs, reducing profitability, and limiting access to capital.” Businesses that continually reinvest are seen as forward-thinking, resilient, and capable of adapting, which are all critical traits in today’s competitive landscape. Why we’ve chosen to reinvest and what that means for you. At Cleenol, we believe that if you invest in your company, it will invest back in you through increased efficiency, improved customer experience, and long-term growth. That’s why we’ve recently reinvested in our production facility with two 10,000-litre blending tanks. This investment isn’t just about upgrading our equipment. It’s about delivering better value to you, our customers: Increased capacity  means we can meet larger orders and reduce lead times. Ongoing improvements  reflect our commitment to quality, reliability, and innovation. Whether you'd like to find out more about our recent investment or would like to explore our vast product range, we're here to help! Email us on sales@cleenol.co.uk . New 10,000 litre tanks

  • New and Intuitive Technical Data Sheets, now LIVE.

    We’re excited to share that we’ve been working hard behind the scenes to make your experience with our products even easier. As part of this, we’ve updated and improved the way we present key product information, moving from our older Product Use Guides (PUG)  to our brand-new Technical Data Sheets (TDS) . Why the Change? Our previous guides did the job, but they weren’t always the most user-friendly. They often felt text-heavy and not very easy to skim when you just needed a quick answer. The new Technical Data Sheets have been designed with you in mind - clear, concise, and consistent across our product range. They make it simple to find the exact information you need, whether that’s checking product benefits at a glance or reviewing usage directions in more detail. What’s New? Here’s what you can expect from our updated TDS format: Crisp product images  – instantly recognise the product you’re looking for Clear product benefits  – see the advantages at a glance Straightforward directions for use  – easy-to-follow steps Key product details  – colour, fragrance, sizing, and more Efficacy tables  – quick reference for performance information Consistent layout  – every sheet follows the same format across our ranges Clean, user-friendly design  – no more clutter, just clear, intuitive information Where to Find Them All of our new Technical Data Sheets are available to download directly from our website. You’ll find them stored under each product listing, so the information you need is always right at your fingertips. Click here to download your updated copy: https://clnl.link/TDS If you need any extra product support, our Technical Team is always here to help - no question is too small. Simply drop us an email at technical.enquiries@cleenol.co.uk  and we’ll be happy to assist. OLD PUG NEW TDS

  • 99.9% vs 99.99% - understanding what Log Kill means.

    We've all come across a product that claims to kill 99.9% vs 99.99% of bacteria and thought to ourselves what is the real difference ? Both sound highly effective, however there's a significant gap between the two. This is where Log Kill comes in to play. What is Log Kill? When disinfecting or sanitising a facility, the effectiveness of the product is measured by log reduction (often called log kill). Log reduction is based on the logarithmic scale, which tells us how much bacteria is reduced. Each log represents a 10-fold (90%) reduction in bacteria. For example: So while the difference between 99.9% ands 99.99% may seem small on the label, in reality, it means 10 x fewer bacteria left behind ! Why does Log Kill matter? Not every environment requires the same level of disinfection. Choosing the right product depends on where and what you are cleaning: Household cleaning - most retail sanitisers provide a 3 Log Kill (99.9%) which is usually sufficient for general household use where the risk of illness is relatively low. High-risk areas (hospitals, food prep areas etc) - these environments require higher log kill disinfectants, often 4 Log (99.99%) or above to ensure harmful bacteria are effectively eliminated and hygiene standards are maintained. Choosing the right cleaning product Understanding log kill helps you choose the right disinfectant for the job. If a product with a much lower log kill is used in an environment that requires stronger protection, it may not eliminate enough bacteria. Instead of reducing risk, this can allow harmful bacteria to survive, spread, and potentially cause greater problems. By selecting a disinfectant with the correct log kill level for the environment, you ensure effective protection, maintain compliance, and most importantly, keep people safe. A difference of just 0.09% on the label can mean a tenfold difference in protection. Always check the log kill claims when choosing your cleaning and disinfecting products. If you have a technical or product related question and would like some assistance, please reach out to us on technical.enquiries@cleenol.co.uk

  • New from Cleenol

    New from Cleenol, our latest hand wash product. A quality, white, unfragranced antibacterial hand wash, developed for frequent use. Its mild yet effective formula brings peace of mind in terms of positive hand hygiene. In its development Cleenol has ensured that it meets the stringent hand hygiene needs of everyday use, but especially so for the care sector. Complies with the following British EN standards: EN1499:2013,EN1276:2019,EN1650:2019 (Yeast),EN13624:2021 (Yeast) – specifically aimed at the Care sectorEN13727 – especially developed to disinfect even in dirty conditions. 3 formats 6x500ml SEN-WABHW-6X500; 2x5L SEN-WABHW-2X5 and 3x800ml pouch SEN-WABHW-3X800

  • The best way to increase repeat business at your pub.

    Tips on how to get your pub ready for the festive rush The festive season and New Year are some of the busiest times for pubs and bars. With customers flocking in to celebrate, the last thing you want is poor beer quality dampening their experience. Cleanliness and maintenance are key to ensuring your establishment leaves a lasting, positive impression. Why Beer Line Cleaning Matters Did you know that beer lines should be cleaned every seven days? Neglecting this vital task can lead to a build up of bacteria and contaminants that negatively impact the taste and quality of your beer. In a competitive market, where customers have countless options, a single bad experience like a pint tasting off can cost you repeat business. In fact, according to the CGA RSM Hospitality Business Tracker, Britain’s top hospitality groups generated an 8.8% year-on-year sales growth in December . This highlights the importance of optimal hygiene all year round and especially during peak periods which is why you should be using products you can trust. Signs of Poor Beer Line Hygiene If you’ve ever had a pint that tasted strange or flat, it’s often due to unclean beer lines. This not only discourages customers from returning but can also harm your pub’s reputation. On the flip side, properly maintained beer lines ensure every pint is crisp, fresh, and enjoyable, giving people a reason to come back again and again. How to Maintain Spotless Beer Lines Here’s a step-by-step guide to cleaning your beer lines effectively: Prepare the Cleaning Solution Add the recommended dose of beer line cleaner to 5 litres of cold water in a brewery-approved cleaning container. Mix thoroughly. Drain the System Empty any remaining beer from the lines and fill them with the cleaning solution. Soak and Inspect Let the solution sit for at least 30 minutes. During this time, it will absorb dirt and contaminants from the pipes. The liquid should turn green. Repeat as Needed Flush out the green solution and refill with fresh cleaner. Allow it to sit for a few minutes. If the solution remains purple, the lines are clean. If it turns green, repeat the process up to five times until the liquid stays purple. Rinse Thoroughly Once the lines are clean, flush them with plenty of cold water to remove any remaining traces of the cleaner. This step is crucial to ensure your beer retains its natural flavour. How will this increase repeat business? Taking the time to clean your beer lines regularly ensures that every pint you serve meets the high standards your customers expect. With a reputation for excellent quality, your pub will become the go-to spot for festive celebrations and beyond.

  • Products to protect against viruses

    Now is the time to ensure your customers have everything they need to protect themselves and their premises against viruses. We’ve compiled a list of recommended products for your customers to use to fight off bugs: Cleenol Broad Spectrum Sanitizer6 x 750ml | 2 x 5 Litres Contains the powerful but safe and nontoxic biocidal preparation Sterizar. Non fragranced and food safe. Complies with BS EN 13697 killing 99.99% E. coli and MRSA in 30 seconds. Complies with BS EN 1276, BS EN 1275, BSEN1656, BS EN 14348 and BS EN 1500 Hygienic Hand Rub test. Effective against, Norovirus, MRSA, E. coli, Legionella and Clostridium difficile, Salmonella and Listeria. Has a residual biocidal activity still killing 99% bacteria after 6 hours use on hands.  Medisan 70% Hand Sanitizing Gel 25 x 50ml | 6 x 500ml | 2 x 5 Litres 70% alcohol hospital specification clear hand sanitising gel. Complies with BS EN 1500 Chemical Disinfectants and Antiseptics – Hygiene Handrub – Test Method.  Hi-Power Sanitizing Tabletsx200 Tablets One or two tablets in a bucket of water dissolves with an effervescent action to give a solution of ready to use bleach. Each tablet yields 200 ppm of available chlorine when placed in 5 litres of cold water. Can be used against HIV (Aids) and the hepatitis B virus. To stock on up these products today: Call: 01295 251721 | Email: sales@cleenol.co.uk

  • Celebrating Our B Corporation Certification: A Milestone in Our Mission for a Cleaner, Safer World

    After over a year of hard work and determination, we are incredibly pleased to announce that we have achieved B Corp certification! This is a huge step in our journey and we are proud to be amongst other like-minded businesses within the B Corp community leading the global movement for an inclusive, equitable, and regenerative economy. What is B Corp Certification? B Corp Certification is more than just a mark of distinction; it's a testament to our dedication to using business as a force for good. To become certified, a company must: Demonstrate High Social and Environmental Performance : We achieved a B Impact Assessment score of 80 or above, showcasing our strong performance across various areas, from employee benefits and charitable giving to supply chain practices and input materials. Make a Legal Commitment : We are committed to considering the impact of our decisions on employees, customers, suppliers, community, and the environment. Exhibit Transparency : We believe in being open about our practices and performance. As part of our certification, we allow information about our performance measured against B Lab’s standards to be publicly available on our B Corp profile on B Lab’s website. Achieving B Corp Certification underscores our unwavering commitment to sustainability, social responsibility, and transparency. It’s a clear indication that we are not just talking about making a difference; we are actively doing it. Certified B Corporations meet high standards of social and environmental performance, transparency and accountability. We are proud to be apart of the growing community and are looking forward to the future. Our journey towards greater social and environmental responsibility is ongoing, and we are excited about the positive changes we will continue to make. Check out our B Corp profile to find out more: Cleenol Group Ltd - Certified B Corporation - B Lab Global

  • Celebrating a Remarkable Milestone: Cleenol Raises £75,000 for Local Charities Through Project 75

    At Cleenol, community has always been at the heart of what we do. As we marked our 75th anniversary, we wanted to celebrate in a way that reflected the values we hold dear. That’s how Project 75 was born, an ambitious initiative to raise £75,000 for three local charities that make a real difference in people’s lives. We’re incredibly proud to announce that we’ve hit that target, thanks to the generosity and dedication of our employees, customers, and suppliers. On March 5th, we celebrated this fantastic achievement with a special cheque presentation ceremony at our Banbury headquarters, creating a moment to remember for everyone involved. A Community Effort From Start to Finish Project 75 was the vision of our Managing Director, Sam Greaves, and was embraced with enthusiasm by the whole Cleenol team. Over the course of the year, our employees threw themselves into a wide range of fundraising activities, from skydives and endurance challenges to outdoor cinema nights and community events. Each event, no matter how big or small, contributed to the impressive fundraising total and brought people together for a shared cause. Supporting Three Incredible Charities Our team carefully selected three local charities that reflect values close to our hearts: Katharine House Hospice  – A long-standing partner of Cleenol, providing compassionate end-of-life care and support to patients and their families. Oxfordshire Mind  – A vital mental health charity offering support and resources to those facing mental health challenges across the region. Thames Valley Air Ambulance  – A critical emergency service that relies entirely on charitable donations to deliver life-saving care when it’s needed most. Each of these charities does exceptional work, and we’re honoured to support their missions through Project 75. A Visit From Dame Prue Leith To mark the occasion, we were thrilled to welcome Dame Prue Leith to our headquarters. Best known for her role on The Great British Bake Off , Dame Prue toured our facilities, met the team behind the project, and took part in the official cheque handover. Her presence added an extra sparkle to an already special day, highlighting the impact that businesses can have when they come together to support their communities. Looking Ahead The cheque presentation marked more than just the end of Project 75, it was a celebration of what can be achieved when people work together toward a shared goal. At Cleenol, we believe strongly in the importance of corporate social responsibility, and we look forward to continuing to support our community in the years to come. To everyone who took part, donated, supported, or cheered us on - thank you. Together, we’ve proven that with collaboration and compassion, we can make a meaningful difference.

  • The Race for the Perfect Laundry Results

    Employee Spotlight: Ken Moss, Technical Business Development Manager     Cleenol’s laundry expert Ken Moss has dedicated his career in helping businesses perfect their laundry results. From optimising chemical dosing and analysing wash results, to training and programming custom wash cycles for levels of soiling and water hardness, Ken’s engineering experience spans across five decades. Willing and Able Equipped with an insatiable hunger to establish himself Ken started working at the tender age of 13. “I spent Saturdays learning about engineering and machine repairs. On weekdays I would rush to work at a local butchers’”, he reminiscences, “Those days a degree was not an imperative, I was willing to learn and work so they took me on.” A few years later Ken moved on to work with a company that manufactured dishwashers and glasswashers. “The work was fast paced but rewarding”, he recalls. “We would build the machines in the morning, sell them at night and fit them to the client’s premises by the next morning – we could not shift the stock fast enough!” The Virtues of a Family Business Ken joined the Banbury-based family business Cleenol as a resident laundry expert in 2013. “My first impression was that the company felt family-centric – you are classified as an individual, rather than just a number”, he reflects. “I felt there was a real opportunity to move the laundry offering forwards and get my ideas across to the rest of the company.” Over the years he has been trading in laundry chemicals across the UK as well as traveling the world to visit customers in destinations such as Dubai and Abu Dhabi. “It always surprises me how culture affects the purchasing behaviours of laundry chemicals – religion and culture can affect how cleanliness and fragrances are perceived. For example, fragrances that are from or imitate foods – such as fruit scents – are not popular in the Middle East!” The Need for Speed In his spare time Ken Moss is a motor racing fanatic, with Formula 1 holding a special place in his heart. “Recently I even built a VR racing car simulator in our house!”, he rejoices. “I just love the adrenaline and thrill I get from racing, whether it’s on the track or in a virtual environment.”

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